Aethel Organic Botanicals
Completed: January 2026
Aethel Skincare
Luxury Clean Beauty
Omnichannel Launch Campaign, Creative Direction, Video Production
6 Weeks
The Challenge
Launching an artisanal organic skincare line priced at a luxury tier in a market dominated by legacy conglomerates with massive advertising budgets.
Our Approach
We positioned Aethel not as cosmetics, but as a deliberate daily mindfulness ritual. We orchestrated an intimate digital campaign pairing macro botanical cinematography with raw customer portraits.
The Solution
A 360-degree launch campaign encompassing cinematic video teasers, high-converting social creative, influencer PR gifting suites, and an interactive skin diagnostics landing experience.
Quantifiable Results
3.8M+
Organic Video Views
100%
First Batch Sold Out in 48h
$1.4M
Launch Month GMV
Tamura didn't just market our product; they created a cult cultural movement. Selling out in 48 hours was beyond our wildest financial models.
Sofia Al-Mansoor
Founder, Aethel Botanicals, Aethel Skincare
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